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Excellence in Events

Creating Lasting Business Connections

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OUR VISION

Enable governments and business to drive impact and growth

OUR MISSION

Turn client vision into reality through  inspiring content, memorable experiences and valuable connections

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Managed Events

b2b Connect’s managed events are a canvas that brings your brand’s vision to life, ensuring a lasting impact with every detail meticulously planned. Elevate your thought-leadership and brand presence through our signature touch

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Conferences & Awards

b2b Connect own and organise market leading conferences and awards, exclusively tailored for the Middle East market. Influencing the future through content development, we conceptualise and deliver must-attend, must-exhibit industry events that accelerate innovation, inspire communities and forge business connections.

Trade Missions & B2B Meetings

b2b Connect specialises in facilitating market entry or expansion through impactful trade delegations and business-to-business meetings across the GCC. We align with your objectives to curate a targeted list of companies, connect you with buyers from your target organisations, and ensure that your meetings are productive.

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Marketing Solutions

Elevate your brand through b2b Connect’s editorial and digital marketing excellence. From comprehensive research reports to opinion pieces, video, webinars and podcast, we assist clients to craft narratives that resonate with their audience and then amplify that message through digital campaigns.

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We create impact through content and lasting business connections

What Sets Us Apart

b2b Connect is your premier partner in MENAT for unparalleled managed and major industry events, trade missions, business intelligence and marketing solutions. Run by senior media professionals with a commanding 70+ years of experience in the region, our solutions help forge your organisation's growth and impact by creating influential content and lasting business connections. Our industry expertise includes technology, sustainability, energy, construction, water, infrastructure, transport, finance, hospitality, retail and F&B.  b2b Connect has a track record of working with the biggest brands in the region by consistently beating expectations.

Conference success stories

Construction Technology ConFex UAE and Saudi Arabia

CTF Awards

World Future Energy Summit

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Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.

Get in Touch

This is the space to share the business's contact information. Let people know the best ways to get in touch and encourage them to reach out.

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Enter new markets

Introduce your products and services to a captive audience of buyers in a new country or sector

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Grow market share

Enhance your brand visibility and positioning in existing markets for competitive edge

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Win new business

We prequalify promising leads for your business and facilitate 1:1 introductory meetings

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Position your brand

Become a thought-leader and industry front-runner through various engaging formats

b2b Connect in numbers

470+

Conferences / Events

7,975+

Speakers

7

Countries

$42.5m+

Sponsorship revenue

190+

Trade delegations

65+

Roundtables

60,000+

b2b meetings

300,000+

Attendees

Trade Missions & B2B Meetings

b2b Connect specialises in creating impactful trade delegations and business-to-business meetings across the GCC, connecting you with key industry buyers. We align with your objectives to curate a targeted list of companies and connect you with buyers from your target organisations

Strategic Meetings

We organise targeted meetings with key industry players, aligning with your company wish list

Expanded Connections

We enhance your wish list by securing meetings with additional companies that meet your specific requirements

Efficient Event Management

Our team manages proceedings seamlessly on the day of the event, ensuring buyers attend and that you meet them!

Partner

Meryem Sardogan

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Meryem is a dynamic Commercial Director with 20+ years of successful experience in creating and implementing effective sales and marketing strategies for some of the largest business-to-business information providers in Europe and the GCC.

Partner

Rob Jones

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Experienced in leading teams, developing content and editorial strategies and creating new product ideas, Rob has strong knowledge of the Middle East region. He has more than 25+ years' of experience as a journalist and editor in the UAE and the UK.

Director

Katie Briggs

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Experienced Content Director with over 15+ years history of delivering revenue growth by leading the launch, development and rebrand of events. Katie has been a key stakeholder with P&L responsibility from the world’s largest exhibition companies to boutique event & media agencies.
 

Project Director

Ceylan Kuman

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Ceylan has worked for b2b Connect since 2022, leading the trade delegations and structured b2b meetings for clients. She is experienced in managing events around the GCC, ensuring clients meet their target buyers, and that major trade meeting events run smoothly.   

OUR LEADERSHIP

Grey Circle

Our team comprises elite media professionals with a wealth of experience. Having honed their skills with leading brands in the UAE and UK, each team member brings a strategic edge, coupled with visionary leadership and innovative direction. Trust in our expertise to elevate your brand’s narrative and strategy

Contact us

Brands we work with

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