Excellence in Events
Creating Lasting Business Connections
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OUR VISION
Enable governments and business to drive impact and growth
OUR MISSION
Turn client vision into reality through inspiring content, memorable experiences and valuable connections
Managed Events
b2b Connect’s managed events are a canvas that brings your brand’s vision to life, ensuring a lasting impact with every detail meticulously planned. Elevate your thought-leadership and brand presence through our signature touch
Conferences & Awards
b2b Connect own and organise market leading conferences and awards, exclusively tailored for the Middle East market. Influencing the future through content development, we conceptualise and deliver must-attend, must-exhibit industry events that accelerate innovation, inspire communities and forge business connections.
Trade Missions & B2B Meetings
b2b Connect specialises in facilitating market entry or expansion through impactful trade delegations and business-to-business meetings across the GCC. We align with your objectives to curate a targeted list of companies, connect you with buyers from your target organisations, and ensure that your meetings are productive.
Marketing Solutions
Elevate your brand through b2b Connect’s editorial and digital marketing excellence. From comprehensive research reports to opinion pieces, video, webinars and podcast, we assist clients to craft narratives that resonate with their audience and then amplify that message through digital campaigns.
We create impact through content and lasting business connections
What Sets Us Apart
b2b Connect is your premier partner in MENAT for unparalleled managed and major industry events, trade missions, business intelligence and marketing solutions. Run by senior media professionals with a commanding 70+ years of experience in the region, our solutions help forge your organisation's growth and impact by creating influential content and lasting business connections. Our industry expertise includes technology, sustainability, energy, construction, water, infrastructure, transport, finance, hospitality, retail and F&B. b2b Connect has a track record of working with the biggest brands in the region by consistently beating expectations.
Conference success stories
Construction Technology ConFex UAE and Saudi Arabia
CTF Awards
World Future Energy Summit
COP28
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Enter new markets
Introduce your products and services to a captive audience of buyers in a new country or sector
Grow market share
Enhance your brand visibility and positioning in existing markets for competitive edge
Win new business
We prequalify promising leads for your business and facilitate 1:1 introductory meetings
Position your brand
Become a thought-leader and industry front-runner through various engaging formats
b2b Connect in numbers
470+
Conferences / Events
7,975+
Speakers
7
Countries
$42.5m+
Sponsorship revenue
190+
Trade delegations
65+
Roundtables
60,000+
b2b meetings
300,000+
Attendees
Trade Missions & B2B Meetings
b2b Connect specialises in creating impactful trade delegations and business-to-business meetings across the GCC, connecting you with key industry buyers. We align with your objectives to curate a targeted list of companies and connect you with buyers from your target organisations
Strategic Meetings
We organise targeted meetings with key industry players, aligning with your company wish list
Expanded Connections
We enhance your wish list by securing meetings with additional companies that meet your specific requirements
Efficient Event Management
Our team manages proceedings seamlessly on the day of the event, ensuring buyers attend and that you meet them!
Partner
Meryem Sardogan
Meryem is a dynamic Commercial Director with 20+ years of successful experience in creating and implementing effective sales and marketing strategies for some of the largest business-to-business information providers in Europe and the GCC.
Partner
Rob Jones
Experienced in leading teams, developing content and editorial strategies and creating new product ideas, Rob has strong knowledge of the Middle East region. He has more than 25+ years' of experience as a journalist and editor in the UAE and the UK.
Director
Katie Briggs
Experienced Content Director with over 15+ years history of delivering revenue growth by leading the launch, development and rebrand of events. Katie has been a key stakeholder with P&L responsibility from the world’s largest exhibition companies to boutique event & media agencies.
Project Director
Ceylan Kuman
Ceylan has worked for b2b Connect since 2022, leading the trade delegations and structured b2b meetings for clients. She is experienced in managing events around the GCC, ensuring clients meet their target buyers, and that major trade meeting events run smoothly.
OUR LEADERSHIP
Our team comprises elite media professionals with a wealth of experience. Having honed their skills with leading brands in the UAE and UK, each team member brings a strategic edge, coupled with visionary leadership and innovative direction. Trust in our expertise to elevate your brand’s narrative and strategy
Contact us
Brands we work with
